Launching Jude Bellingham’s Ice Kick Energy Drink with Lucozade
- Charlie
- Jun 4
- 1 min read
We were delighted once again to partner with the Lucozade team – this time to support the high-profile launch of the new Jude Bellingham Ice Kick Energy Drink.
The brief: Create a bold, high-impact display to that disrupt the shopper journey – and go through-the-line with the TV and social media campaign featuring Jude Bellingham and an on-pack promotion.
The creative response: Our award-winning Studio Inc team brought the concept to life with striking 3D visuals. The execution challenged our structural engineers to innovate and create a solution that was quick and easy to assemble yet robust to withstand the rigors of a high-footfall, harsh, wholesale environment.
The result: High stock capacity to support multi-buy promotion. Robust structural design with minimal components. Hero the on-pack promotion and we incorporated a sampling area too.
It was great to be part of this impactful launch supporting both product trial and visibility in an impressive shopper marketing activation that smashed sales targets.
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