Case Studies
UNILEVER / TRESEMMÉ
New product
New approach
Our brief
Launch Tresemmé‘s new bottle shape, driving awareness and sales across the whole Superdrug estate with a striking yet cost-effective display.
Insights
Tresemmé consumers are very loyal, and their association with the brand is rooted in the bottle design. Communicating the new shape to shoppers was paramount.
With Superdrug stores receiving lots of competitive marketing materials and offers, this display needed to cause maximum disruption.
Our response
To encourage shoppers to connect the new bottle shape with Tresemmé, we developed a display styled as a giant bottle. The clever design was eye-catching instore strong enough to carry heavy product, yet cost-efficient to produce. Fast and easy to set up, images printed directly onto shelves helped store staff with merchandising. The result was a strong return on investment.
+85%
Sales uplift on
displayed products
+33%
Uplift on overall Tresemmé sales
Creating a replica bottle as
the unit really helped to drive awareness of the NPD and catch the shopper's attention. It stood out really well, and the customer loved it too – Superdrug has been asking for more like this design!
SUNTORY / RIBENA
Harvesting natural ingredients
Our brief
To create stand-out, grocer-style launch theatre for Ribena Frusion in the convenience channel.
Insights
Brand heritage plays a huge part when shoppers are deciding whether to try a new product.
The ‘Greta effect‘ has had a strong influence on the target Gen-Z shopper,
so sustainability and natural ingredients are also key decision triggers. Experience also tells us that visual imagery has a greater impact than telling a consumer
to do something.
Our response
Our solution was an unmissable, high-capacity 3D tractor that stopped shoppers in their tracks, capturing the essence of natural ingredients to drive sales well after the launch period.
Space-limited stores could use the cab alone, larger stores with a matching trailer. Distribution costs were kept down by delivering the display flat-packed.
+16%
Sales uplift
during promotion
+36%
Continued average sales uplift post launch
As the industry becomes more competitive stores need to create a point of difference to heighten the shoppers’ in-store experience;
the tractor did exactly that.
It was amazing to see such a large display come to life in the Convenience channel. Definitely my favourite project this year!
FERRERO / NUTELLA
Indulging in
Christmas
Our brief
Create a disruptive seasonal display that reinforces the link between Christmas and Nutella, reminds shoppers to stock up, and is flat-packed yet can hold 1kg jars for several weeks.
Insights
Shoppers are increasingly open to embracing new traditions at Christmas, including associating this event more strongly with Nutella.
When it comes to tactical display siting at peak times, store managers are more open to highly creative and appealing units that enhance the festive atmosphere in store and drive footfall.
Our response
Our design incorporated strong, relevant visual cues like the distinctive Christmas tree shape, twinkling LED lights and snowy Nutella branding to help shoppers connect Nutella with Christmas and drive sales.
Perfect for siting alone or in groups,
depending on space, the super-strong and durable displays set up quickly and performed brilliantly throughout the season, engaging shoppers & store managers alike.
+391%
Average volume
sales increase
6 Weeks
in perfect
shape
LEDs really brought these impactful Nutella Christmas trees to life; grouped fours created valuable theatre where possible and made Nutella shop-able from multiple sides; individual modules suited space-challenged stores.
Heavy Nutella jars require considerable support; having display reliability/durability
throughout the activation was
a real plus for in-store health
and safety.
incontrast@sti-group.com | +44 1634 377590
STI Line Ltd. t/a InContrast
Insight Centre, Grosvenor Road, Gillingham Business Park
Gillingham, Kent ME8 0SA
