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InContrast Supports Tiktok Sensation's Instore Activation!

We recently worked closely with Tiktok sensation HiSmile to create an unforgettable Instore activation that will be standing instore for months to come:


The Brief


HiSmile are an Australian Oral care brand with 4 million TikTok followers and a staggering 77 million likes. InContrast were asked to support HiSmile with POS display into UK retailers such as Superdrug and Boots for their range of Oral care products. The campaign was spearheaded with a permanent FSDU into Boots creating an updateable FSDU. InContrast created the POS ideation, manufacture, and delivery direct to stores with a merchandising team implemented to site and load stock.



Highlights



Stringent approval process to meet health and Safety successfully passed


Locators designed to be removable so can be updated if range of products changes


35kgs display successfully delivered direct to 250 Boots stores in UK and ROI



Delighted customer!



Thanks so much for all your help on this project and for you and your teams prompt responses in overcoming any challenges on the way. We will have more exciting projects in the pipeline that we will definitely come to you first with.


Hi Smile General Manager

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